TouchPoint^TM Marketing

A good client experience -- and the resulting referrals -- don't just "happen".

That's why we advise our clients to make sure that each point of client interaction -- each customer "touch-point" -- is carefully crafted to make a positive impression on the client.

The End Goal

As a mental health professional, you owe it to your clients to think carefully about each interaction from their point of view.

From what your print advertising says to how you explain where the restrooms are, we recommend that you carefully consider EVERY client interaction to make sure that it is:

• Courteous & Considerate;
• Polished & Professional; and
• Effective & Efficient.

R-E-S-P-E-C-T

Making sure that each client touch-point is positive and professional shows respect for the client, and builds the client's respect for you.

And that respect can result in better therapeutic relationships as well as greater client loyalty and more referrals.

Ground Zero

Today, the first and most important client touch-point is your website. It's often the first glimpse of your practice that your client will see.

So to get you started off right -- and to help you save money as well -- we've bundled commonly requested services together into three packages:

• Counseling STARTUP^TM
• Counseling ADVANCED^TM
• Counseling PREMIUM^TM

1. Plus Tax
2. Valid credit card and autobilling agreement required
3. Based on URL availability
4. Package includes up to $20 of sound files, typically licensed from vendors like iStockPhoto.com or VideoBlocks.com; For comparison, the sound files on this website cost far less than that; Client will be billed for any sound files selected beyond the $20 amount
5. A Favicon, or "Favorites Icon", is that tiny graphic next to the URL in a web browser's address bar that also shows up in your Favorites or Bookmarks list next to the saved URL; Package also includes a similar graphic for Apple devices, e.g. iPhone
6. Package includes up to $150 of visuals, typically licensed from Getty Images, iStockPhoto, or Fotolia; For comparison, the visuals on this website cost far less; Client will be billed for any visuals selected beyond the $150 amount
7. The Counseling Consultant retains the copyright for all copy (text) appearing on the website with the exception of unedited, copyrighted material contributed by the client. This allows our clients to benefit from material developed and copyrighted by The Counseling Consultant during previous consulting engagements
   
   The client agrees to retain the following notice in the website footer so long as any Counseling Consultant copy appears on their website: "Portions of this website are Copyright 2011 The Counseling Consultant and are used by permission"
8. Requires credit approval; Plus 4.99% transaction fee, but no batch or processing fees; Renews (currently) at $29.99 per month after free months expire; All rates and fees set by TherapyPartner.com and subject to change; Approval, training, and support by TherapyPartner.com;  Click Here to Get Your Promo Code & Sign Up
9. Google Alerts is a free service that we configure for you
10. Google Analytics and Google Webmaster are free services that we install and configure for you
11. Requires high-speed internet connection, e.g., cable; Virtual Office 600 plan w/Extra Number includes 600 minutes per month, (currently) 4.9¢ per minute thereafter; Includes 3 Numbers (1 Local, 1 8xx, 1 Fax); Renews (currently) at $24.99+$4.99 per month after free months expire; All rates set by Phone.com and subject to change; Support by Phone.com (24x7)
12. IMPORTANT NOTE: Phone.com is an Internet telephony solution; 911 feature requires working Internet connection to function; Requires that address on file be kept current; FAILURE TO KEEP YOUR ADDRESS CURRENT OR ANY FAILURE OF THE INTERNET CONNECTION WILL CAUSE THE 911 FEATURE TO NOT WORK PROPERLY
13. Phone.com Mobile Office runs on Android and Blackberry phones, and uses the cellular network to make calls; Phone.com Mobile VoIP runs on iPhone, but requires the 3G or WIFI network to make calls
14. Internet connection required; e.g., on Phone.com website, press Click-to-Call, enter your home phone #, enter client's #, double-check that CallerID on Click-to-Call form is your business CallerID, press okay, your home phone rings and connects you to client with your business CallerID showing; Display of the proper CallerID is the sole responsibility of the client and Phone.com
15. One-Click Listening requires Internet connection, e.g. 3G or WIFI
16. Phone.com Account Required for Setup; Standard voice talent included; Alternate voice talent available for an additional fee; All scripts created are used by permission of The Counseling Consultant, which retains the copyright therein
17. Package includes up to $58 of background music sound files, typically licensed from vendors like iStockPhoto.com or VideoBlocks.com; Client will be billed for any sound files selected beyond the $58 amount
18. The Counseling Consultant will register client as an Amazon Affiliate and configure the bookstore; To receive royalty payments clients must submit their SSN or Tax ID to Amazon.com; Clients should check http://www.calgold.ca.gov and consult with their accountant or tax professional regarding tax implications and any permits required, e.g. a Seller's Permit
19. For books merchandized en masse in a bookstore page on your website; For books merchandized individually, e.g., a marriage book listed right on your marriage counseling page, minor website changes would be required to offer another or different book or resource