What To Expect: Our Design Process Step By Step
Here’s what to expect once you’ve selected one of our Counseling STARTUP™, Counseling ADVANCED™, or Counseling PREMIUM™ packages:
PHASE ONE: PURCHASE
In Phase One we collect the necessary information to open an account and finalize your purchase:
- First we Open a Counseling Consultant Account for you using the following information:
- Current business mailing address
- Physical address for FREE Book (No PO Boxes)
- Current email address
- Name as it appears on your credit card
- Credit card billing address (if different)
- Credit card number, expiration, CVV code
- Then we email you a Counseling Consultant Invoice which contains the details of your purchase
- Next your credit card will be charged:
- For Standard Payment Terms:
- One $99 deposit up front
- Remainder plus tax on delivery (Phase Five)
- For 10-month Payment Terms:
- One $99 deposit up front
- We email you an Automatic Billing Agreement, which you print, sign and return
- Remainder in 10 equal payments, one each month for 10 months
- Plus one final payment of any taxes due
- Payments made on either the 1st or the 15th, your choice
- E.g. for Counseling STARTUP™ at a sale price of $999, that would be $99 up front, then $90 per month for 10 months, then one final tax payment the next month
- Finally, for each payment made we send a Counseling Consultant Statement via email or mail, your choice.
PHASE TWO: INTERVIEW
In Phase Two we collect the information needed to create your website and other products:
- Biography Information
- Schools, Years, & Degrees
- Work History
- Certifications
- Professional Memberships
- Treatment Orientation
- Services & Specialty Information
- Specialty Description
- Specialty Approach
- Marketing Information
- Personas & Scenarios
- Target Market
- Regional & Practice Demographics
- Design Information
- Look & Feel Preferences
- Pages & Content Desired
- Sound Preferences
- Testimonials
- Any Existing Material
- How to “Solicit” New Material
- Policy & Forms Information
- Scheduling
- Payment
- Cancellation
- Forms
- Biography Picture
- Professional Photography with Touchup Recommended
- Limited Photoshop Touchup Included for FREE
- Professional Clothing Color-Matched to Website Recommended
- Limited Photoshop of Clothing Color Included for FREE
- Multiple Pictures Recommended
- Different Emotional Content per Picture Recommended, e.g.:
- Thoughtful
- Smiling / Engaging
- Listening
- Caring / Compassionate
- Laughing
- Location Information
- Addresses
- Office Location
- Business Mailing
- Business Shipping
- Phone Numbers
- Directions
- Preferred Email Addresses for New Website
- For Counselor(s)
- For website Contact Us
- For website Administration
- E.g., Yahoo, Google
- (For Services administration)
- E.g., Phone.com, Therapy Partner, Amazon.com, VistaPrint.com
- (Phone.com Menu Information)
- Basic Menu Options
- Promotional Messages for Services
- Informational Messages
- On-Hold Messages
- Mailboxes & Extensions
- (Therapy Partner Information)
- Credit Card Processing Application
PHASE THREE: DESIGN REVIEW
In the Phase Three we create the Visual Design, Sound Design, and Marketing Design, and then review each of them:
- We take the information from Phase Two and create a unique Visual Design including:
- Key Visuals, Colors, & Fonts
- Layout & Navigation
- We review the Visual Design with you
- You Identify The Issues (if any)
- Is the Emotional Content Correct?
- Will the Design Appeal to Your Clients?
- What Does the Design “Say”?
- Is it Beautiful? Is it Powerful?
- We Supply The Fixes
- One to Three Fixes per Issue
- You Select Fix of Your Choice
- We take the Information from Phase Two and create the Sound Design, e.g.:
- Sound(s) for Website
- (Music, Sound(s) for Phone Menu & On-Hold Messaging)
- We review the Sound Design with you
- You Identify The Issues (if any)
- We Supply The Fixes
- We take the Information from Phase Two and create the Marketing Design, e.g.:
- Business Name & URL
- Business Tagline
- Headlines & Copy
- (Google AdWords Ad Copy, Keywords)
- (Phone.com Promotional, Informational, & On-Hold Scripts)
- We review the Marketing Design with you
- You Identify The Issues (if any)
- We Supply the Fixes
- We have you Sign Off on the Visual, Sound, & Marketing Designs
- Note: Two Rounds of Design Review are Included FREE
- Additional Rounds Available at Hourly Rates
- Note: Visual, Sound, & Marketing Design Reviews may be done separately, simultaneously, or concurrently
PHASE FOUR: IMPLEMENTATION REVIEW
In the Phase Three we implement the design, and then review it for correctness:
- Website Structure & Navigation
- Website Marketing Copy
- Website Detail Copy
- (Marketing Materials Copy)
- Business Cards
- Appt. Cards
- Return Address Labels
- Fax Cover Sheet
- PowerPoint Template
- (AdWords Ad Copy)
- (Phone.com Scripts & Recordings)
- Main Menu
- Promotional Messages for Services
- Informational Messages
- On-Hold Messages
- (Amazon Bookstore)
- Correct Books in Store
- Correct Placement of Books within Website if Individually Merchandized
PHASE FIVE: TRAINING AND FINAL DELIVERY
In Phase Five we schedule your training and deliver all marketing materials and documentation:
- We’ll schedule one or more sessions to train you on how to:
- Access Your GoDaddy.com® or Yahoo.com® Hosting Account
- Check Your Web Stats
- See Your Auto-Billing
- Contact Support
- (Access Your Therapy Partner Account)
- Log In
- Basic Functioning
- (Access Your Google Account)
- Google Webmaster
- Google Analytics
- Google AdWords
- (Access Your VistaPrint.com Account)
- Find Your Business Card Template, etc.
- Reorder
- (Access Your Phone.com Account)
- Check Your Voicemail
- See Your Numbers, Extensions, Greetings, Messages
- Click-to-Call
- App Download Page
- Contact Support
- (Access Your Amazon Affiliate Account)
- How to See Sales Reports
- How to Add or Remove Books
- We coordinate Final Delivery upon Payment:
- Website Published
- All Marketing Collateral Shipped
- Full Website / Phone / Marketing / Support Documentation Delivered on DVD
FREE CONSULTATION
PACKAGES AVAILABLE
SERVICES AVAILABLE
MORE INFORMATION
When private practice feels a little too private, we're here to help!
Contact us today to schedule your FREE 25-Minute Consultation.
- Counseling STARTUPTM
- Counseling ADVANCEDTM
- Counseling PREMIUMTM
- Marketing Services
- Web Design Services
- Public Speaking Services
- Telephone Services
- Office Services